Mental Conditioning Part 1 – How to Condition Your Prospects So They Buy Right Now

mindcontIs this mind control?

 

Not really, but it IS an effective way to persuade prospects into buying NOW rather than later.

 

And better yet, making them think that it was their idea all along…

 

Pretty cool right?

 

Here are 2 ways….

 

#1 Price Conditioning

 

One of the coolest marketing and sales conversion concepts I ever learned was the idea of price conditioning

 

Price conditioning is simply mentioning the cost of similar yet higher priced products or services to the one that you are offering.

 

Doing this makes your ‘thing’ looks  less expensive by comparison. In fact, as it relates to sales and marketing the idea of “conditioning” is all about comparison.

 

Let me explain….

 

Here’s an example of how I might use price conditioning to make more sales.

 

If I’m making a sales video where I’m selling a coaching package for $500 I’m going to mention similar coaching packages that cost $2,000 before I tell them what mine costs. The best way to do this is to reference specific stories of personal friends who have paid up to $2,000 for private coaching. Of course, I would only mention this if it were the truth, which it is, as this is a real example from my business.

 

Another way I may use price conditioning is if I’m speaking with a prospect after he’s seen my business opportunity presentation…

 

Lets say he tells me what he likes about it but then he says that a few hundred dollars is too much for him to get started right now.

 

I may then say something like, “I know how you feel, when I started in my first network marketing business I was really broke but I was also deeply determined to change my life so I borrow the $1,500 I needed to get started.” If you don’t have a story like this, feel free to use this one. You would simply say something like……  “I know what you mean, I know a guy who was really too broke to get into a business…. Get it?

 

I may then ask him if he’s really serious abut changing his life…. If he says no then the conversation is over with a quickness. If the desire is not there, its a lost cause.

 

But if he says yes, I may ask him if he’s serious enough to come up with the money in the next 48 hours?

 

See how that works!

 

For him, the few hundred dollars becomes less of a big deal after I mention my story having to come up with $1,500!

 

And the moment your prospect perceives joining your deal or buying your product as “not that big a deal” the sale is made!

 

[Tweet “Once They See The Value of Your Offer Outweighing the Price Tag, The Sale Will Be Made”]

 

great_wall_china_photo_gov-1#2 Effort Conditioning

 

Here’s how you effort condition your prospects to increase sales conversions.

 

Whenever someone is looking at joining any new business venture the question that is the most present in their minds is, can I really do this?

 

Again, as soon as they perceive joining you as “no-biggie,” the sale will happen.

 

So lets say Jon looks at my online presentation for my business. He says that he likes it but then when he gets to the join now page he starts himming and hawing and making excuses as to why he can’t commit “right now.”

 

You could say something like, “You know Jon its not like we’re curing cancer here. We’re simply signing people up into the fastest growing industry in America, its not that big a deal.”

 

Jon then realizes that its not that big a deal, (especially in comparison to something like, “curing cancer”) and he gets off the fence and you have a new team member!

 

Did you enjoy this article?  

 

Was this information helpful?

 

Do you see yourself using these concepts to close more sales in your business?

 

If so please let me know by leaving me a comment below

 

Do you want to provide some serious value to your social media audience?

 

Use the share buttons at the top of this post to share these insights with them and they will think that you’re super cool for making it available to them…

 

Click Here To Check out Part 2 of “Mental Conditioning” How to condition your team members to increase retention, duplication and your residual check!

 

….Be sure and get access to my all new List Leverage Blueprint that details how I generated 5,811 leads and recruited 166 new members in just 12 months without even picking up the phone.

 

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Comments

7 Comments

  • BG Jenkins

    Reply Reply October 16, 2013

    Hi Adam,

    Thanks for these conditioning tips, and you make them look very easy. Quite helpful.

  • Terri

    Reply Reply October 17, 2013

    Great insights, Adam; love the great wall of China photo 🙂

  • Ruth Chandler

    Reply Reply October 18, 2013

    Adam, I just listened to Jordan, Stacey, Ray Finale and Wood. All the people that said such great things about you. As your mom I know it is not just about making money for you. You have in you that special desire to help other people to get out of their comfort zone and take chances the way you did. So So proud of you Son. Love Mom

  • Jeremy G

    Reply Reply October 18, 2013

    Thank you for this post, I can’t wait for a chance to use the “It’s not like we’re curing cancer here” comment.

  • Samuel Nichelson

    Reply Reply September 24, 2015

    Hey Adam that was a great blog post. I really like the end where you gave the example of cancer. Thats a great way of closing someone never used it but I will. Will definitely share it.

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