Fundamental Rules of Marketing

They need to know who you are

They need to know about you

They need to be able to find you

They need to hear from you

They need to trust you

They need to respect you


I see many people repeating the same big mistake I made early in my career as a marketer. They want to skip the fundamentals and get right to learning how to get ranked on google. Don’t you think it’s important to learn marketing before you learn search engine marketing?

I often get questions like..

How do I get my site ranked by the search engines?

How can I run an effective email marketing campaign?

How do I generate leads with social media?

These are all great questions but isn’t it important to learn the basics first? Since when did marketing become about tricking the search engines?

People buy from people they know like and trust. Here are a few simple ways you can get people to know like and trust you.

POSITION YOURSELF AS AN AUTHORITY (This can be done simply by claiming it. “I run a million dollar business and my time is very valuable.  I’m currently forming a team of a handful of serious entrepreneurs who are willing to do what it takes to change the quality of their lives. Why I should choose you over other applicants?” Another way to have others view you as an authority is what’s known as “social proof.” Ask a leader in your circle of influence to make a testimonial video for you. Or make one for them first. Many times they will be happy to return the favor.)

BRAND YOURSELF OVER YOUR COMPANY (Many newbies in the industry think their business is the end all be all and that that business will be their ticket to wealth. The fact is that network marketing companies fold all the time for many different reasons. That is why it is vital to brand yourself and build your own list.

PICK UP THE PHONE (There is nothing better than an offline connection to get people to know like and trust you. With all our automated systems we have access to It is easy to hide behind a computer screen. If you get in the habit of simply calling to introduce yourself to your prospects you will see much greater results)

This is the system I use to brand myself, position myself as a leader and an authority and get deadly good at communicating over the phone

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