Core Concepts of Effective Email Marketing

email marketing

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Here’s a recap of the core concepts mentioned in the video

The 6 elements of persuasion/Influence:

  • Reciprocity
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Urgency/Scarcity


These are the core concepts of effective email marketing mentioned in the video. (Although most of these apply to many other forms of marketing and are not limited to email marketing alone)

[Tweet “”People Respond To Leadership and Leaders Aren’t Afraid to Tell People What To Do Next””]

  • Enter the conversation thats already happening inside the mind of the prospect
  • Don’t be afraid to take a stand AGAINST something… Controversy works!
  • Be conversational… Write like you talk
  • People respond to leadership. You have to be able to tell people what to do. The “call to action” is always a command

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