Core Concepts of Effective Email Marketing

email marketing

Access the customizable BDC email campaign Right Here

Here’s a recap of the core concepts mentioned in the video

The 6 elements of persuasion/Influence:

  • Reciprocity
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Urgency/Scarcity


These are the core concepts of effective email marketing mentioned in the video. (Although most of these apply to many other forms of marketing and are not limited to email marketing alone)

[Tweet “”People Respond To Leadership and Leaders Aren’t Afraid to Tell People What To Do Next””]

  • Enter the conversation thats already happening inside the mind of the prospect
  • Don’t be afraid to take a stand AGAINST something… Controversy works!
  • Be conversational… Write like you talk
  • People respond to leadership. You have to be able to tell people what to do. The “call to action” is always a command

If you found this valuable please leave me a comment below

And click the banner below to access my List Leverage Blueprint and discover the top 5 strategies I use to grow my email list lighting fast

List Leverage Blupeirnt Banner



1 Comment

Leave A Response

* Denotes Required Field