The month of January is without exception the BIGGEST month of growth for home business owners. Not only does January bring massive opportunities for business builders due to so many new years resolutions to “make more money” or “start taking my current business more seriously,” but it also sets the stage for the entire upcoming year.
Unfortunately most home business owners will repeat the same mistakes they made last year. They won’t really commit to growth and change. They will continue to buy into BS excuses like “I don’t have the time” or “I don’t have the money.” And (this is a biggie) they will wait until January to do important things that should be done in December.
If you really want to capitalize on the potentially explosive month of January and set the stage for the best year you’ve ever experienced both financially and from a “growth” and breakthrough standpoint, don’t make the same mistakes you made last year… Duh, right?
The home biz owners that will continue to get lame, mediocre results in the new year will wait until January to set their new year goals, tighten up their infrastructure, polish their web presence and do other activities that take away from things they should be doing in January which is produce produce produce!
Here are a few things you should be doing now, (in December) that will allow you to hit the ground running in January and make for an explosively profitable and fulfilling new year!
NOTE: These are things I personally do every year, in December. I did these things last December and my 2014 has been the biggest breakthrough year in the last 6 years i’ve been in business for myself. My business nearly doubled between 2013 and 2014 and I’ve been full time in my business for well over 5 years now. This stuff works! Do not take it lightly!
1) Reflect on this past year
This doesn’t mean beat yourself up for all the things you wanted to accomplish but didn’t. This means reflecting on what you DID accomplish in 2014. What new experiences did you have? (Both in your business and your personal life). What did you learn? In what ways did you grow? (again both personally and professionally). What books did you read and what courses, or info products did you consume and what did you learn from each of them?
This should be done in a journal of some kind. Make a list of every single victory you experienced in your business in 2014. No victory is too small to list here. Did you generate your first online lead? Did you make any sales or get anyone to sign up with you? Did you create or purchase something that can be a long term asset to your business moving forward? Again, no victory is too small. Start listing ALL your victories you experienced in business in 2014.
2) Get clear on your vision and create your goals
Too many people wait until January to set their goals or “resolutions” for the new year. You will be seeing a lot more goal setting training from me in the coming weeks, so I’m not going to go super in-depth here. But here are a few points to remember. Start with getting clear on a vision for what you want your business and life to look like. If you were to go really big in this business journey what would your life look like? In what specific ways would you benefit from it? In what ways would other people like friends, family members and strangers benefit? What organizations and causes would you support?
When it comes to goal setting, make a list of things you want to accomplish in the new year. Do not edit. Do not hold back. Make a list of 5-10 business related goals for 2015. Then cube the list down to the big 3. What are the top 3 big business goals you have for 2015? Make sure to write them down! It is said that 3% of the population writes down their goals and the other 97% of the population work for these people. After that what are the top 3 “lifestyle” goals you have for 2015? In what ways will you reward yourself for hitting your business goals? Will you take the kids to Disney Land? Travel abroad for the first time, etc. This is important because setting big goals will inevitably bring big challenges. You want to get really clear on how you will reward yourself for your hard work and sacrifice.
3) Polish your web presence and tighten up the ship
For this, once again you will need some kind of journal or document. I prefer writing this stuff out in a notebook with a pen rather than on my computer. You are going to want to make 2 lists. In the first list, write out all the ways in which you can improve your own web presence. This may include things like creating a new header image to use across your social media accounts, or a new video intro to use in your video marketing. If you have a blog or a main website, and I’m not sure why you wouldn’t if you want to be taken seriously in today’s business world, in what specific ways can you improve how you are perceived on that site? Is there a personally branded offer you could create to position yourself as more of an authority? Or, if you already have an offer, is there any ways you can improve the conversions on that offer and make it super sexy? Don’t worry about how you are going to do these things, just make the list!
On the next list, you are going to want to write out all the ways you can improve your own business infrastructure. Do you have any systems in place to separate your buyers list from your regular list? Do you have systems in place to communicate with your team members, or to get your new buyers to move through your up-sell process with more ease? If so, can these systems be improved upon in any way? In what ways could you either improve your own sales conversion processes or improve your average customer profitability? Again don’t worry about how exactly you are going to do these things or worry about not having the time to do them, just make the list!
Okay thats a lot of info and thats where i’m going to leave it for today. Again, lots more training and content like this coming as we get deeper into December and closer to the new year so stay tuned!
If you got any “lightbulb” moments or good ideas from this post, please leave me a comment below!
Until next time…