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A mentor of mine just told me about a cool direct response marketing study about an Aquarium that was promoting it’s new aquatic show to the public…
They did the ultimate split test from their TV commercials…
2. They asked the other half to text the word “fox” (the TV channel) to their mobile short code (ex: 12345)
The TV ad with the SMS Text call-to-action generated 325% more contest entries than the website call-to-action.
One word: Wow
In a world where business owners and marketers are still trying to stuff as many Email messages into someone’s inbox, the truly smart business owners are swiftly shifting to a more “one-to-one” connection with their prospects and customers – SMS Text.
It’s lazy and wimpy to use Email alone as a communication channel. Don’t be a wimp. Anyone can send a free Email. Plus, Email deliverability rates and open rates have fallen off a cliff in the past 12-months. It’s a nightmare actually. Most are too ignorant to look at the real numbers.
How about you? Are you only communicating by Email? Have you started building YOUR mobile list yet? If not, watcha waitin’ for?
Here’s a quick video on how to get a 50% to 100% response rate (or higher, like the Aquarium) from your marketing while the rest of the world battles for a wimpy 10% (or less) response rate.